Audience and Positioning
We define reader groups, comparable titles and the book’s central appeal. This gives the campaign a clear message and helps prioritise channels.
Publishing your book is one milestone. Helping readers discover it takes a clear audience, a useful message and a realistic plan for the channels you can sustain.
We help Australian authors prepare launch and ongoing marketing activity around their genre, goals and budget. The work starts with understanding who the book is for and what would make those readers interested.
Your campaign scope identifies the assets, activities and reporting included. We set practical expectations and review results without promising a particular sales outcome.
Tell us about your project and the support you need.
Choose the support that fits your project. We discuss your audience, preferred formats and budget, then put the agreed work into a clear plan.
We define reader groups, comparable titles and the book’s central appeal. This gives the campaign a clear message and helps prioritise channels.
We build a schedule around publication dates, available assets and author commitments. The plan can include pre-launch preparation and post-release follow-up.
We prepare or refine blurbs, author biographies and campaign wording. The copy gives readers a clear sense of the book while matching its tone.
We plan promotional posts and supporting content for the agreed channels. Asset count, publishing responsibilities and any scheduling support are defined in the scope.
Where appropriate, we discuss paid campaigns and outreach to relevant media or reader communities. Advertising spend and placement fees are quoted separately from service fees.
We review available measures such as reach, clicks and conversions. Findings help decide what to adjust, continue or stop in the next stage.
A good brief makes the work easier to review. These are the decisions we help you make before production starts.
We agree the scope, deliverables and review stages with you before work begins.
Browse the book mockups below for a sense of different genres and presentation styles. During your book marketing consultation, tell us which examples fit your vision so we can discuss an approach suited to your own book.
The choices made during this stage shape how readers discover, understand and experience your work.
Defined reader groups make promotional messages more relevant.
A launch calendar helps assets arrive before they are needed.
Consistent copy makes the book easier to describe across channels.
Separated media and service costs make the budget easier to track.
Regular review helps future decisions follow evidence from the campaign.
We work with authors across Australia by email, phone and online review. Wherever you live, you can follow each milestone and give feedback before the next stage.
Tell us the genre, publication status, audience and what you want the campaign to achieve.
We review available listings, author channels and promotional material.
Confirm activities, responsibilities, timing, budget and reporting.
Review the copy and creative material before they are used publicly.
Approved activity proceeds through the selected channels with the required account access.
We discuss the available results and recommend practical next steps for ongoing promotion.
A focused campaign connects your book’s message with suitable channels, then uses available results to guide the next promotional decisions.
Share your genre, publication date, current channels and budget. We will discuss a practical scope for reaching your intended readers.
Speak with our team about your goals, your timeline and the next step for your book.
Tell us about your project and the support you need.